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Principles of Marketing
Description:
The student is introduced to the fundamentals of marketing decision making. The course begins at product/service design, moves through pricing, distribution and promotion and ends at the customer's hands. Case studies and real-life examples help to illustrate marketing concepts.
Subject Categories: Business & Management
Related Programs: Business Administration
Institution: Harford Community College
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Principles of Marketing
Phone: (410) 836-4145
Email:
Web: http://www.harford.edu/faculty/sferriter/online/ba203.htm
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