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Principles of Marketing
Description:
Principles of Marketing provides the student with the fundamental concepts associated with the study and practice of marketing. Major topics of discussion include the marketing environment, decision making, buyer behavior, and marketing mix strategies as they relate to organizations competing in a global economy.
Prerequisite: exemption/completion of READ-101 and MAT-097. SPCH-101 recommended.
Subject Categories: Business & Management, Other
Related Programs: General Education
Institution: Carroll Community College
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Principles of Marketing
Phone: (410) 386-8252
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